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Gen-eral Pro-duce is a third gen-er-a-tion, locally owned and oper-ated fresh pro-duce com-pany located in North-ern Cal-i-for-nia. We dis-trib-ute and export fresh fruits and veg-eta-bles — local, organic, sus-tain-able, regional and glob-ally sourced. Get to Know Us!


Retail store produce display

Retail

Our retail expe-ri-ence extends to chain and inde-pen-dent mar-kets, ware-house stores, spe-cialty pro-duce retail-ers and mil-i-tary com-mis-saries. Pro-duce depart-ment schemat-ics, mer-chan-dis-ing > > >


We are the original Farm-to-Fork

Food-ser-vice

Gen-eral Pro-duce plays an inte-gral role in pro-vid-ing hotels, restau-rants, cater-ers, schools, and other cus-tomers a full line of fresh pro-duce, spe-cialty items, organ-ics, dairy and more to > > >


Port of Oakland, California

Export

Gen-eral Pro-duce exports straight and mixed loads of fresh fruits and veg-eta-bles by sea and air to des-ti-na-tions around the world. What sets us apart is our per-sonal involve-ment in prod-uct pro-cure-ment > > >


Prod-ucts

Our inven-tory is exten-sive and reflects the fresh-est and cur-rent mar-ket availability.

Con-ven-tional Fruits and Vegetables
Organic Fruits and Vegetables
Value-added/Fresh-cut Products
Spe-cialty, Exotic, Trop-i-cal, and Eth-nic Produce
Fresh-cut and Pot-ted Floral
Gro-cery Products
Fresh Juices and Frozen Food Items
Eggs, Cheese and Other Dairy Products
Herbs, Snack Foods, Nuts and Supplies

Exotic

vegetables

Fresh Veg-eta-bles

fruits

Fresh Fruits

Organics

Value Added

Tropical

Ethnic

Herbs

Fresh-cut and Pot-ted Floral

Eggs, Cheese & Other Dairy

Juices

zucchini flowers

Specialty

Gro-cery Items and More

PRO*ACT

PRO*ACT con-tacts with the nation’s lead-ing grow-ers and ship-pers to offer you sig-nif-i-cant cost ben-e-fits and an easy solu-tion to secure the fresh-est produce.

DIS-COVER YOUR ADVANTAGE

Greener Fields Together